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Inside Omega’s factory

HighLifeChannel April 13, 2018

It’s every fine-watchmaking brand’s dilemma: how to increase production without eliminating the centuries-old tradition of hand-assembled timepieces. Omega has come up with an answer, in the form of a new state-of-the-art factory designed by award-winning Japanese architect Shigeru Ban, located on the edges of Bienne, Switzerland.

Dedicated to assembly, testing, packing and shipping, it has a clear three-year objective: to increase production to one million watches per year.


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