Riccardo Tisci Calls Upon 6 Photographers For His Burberry Campaign Debut
Riccard Tisci’s first Burberry campaign has landed with a bang, and the reinstated promise that, under his leadership the house is celebrating “a new aesthetic, a new era.” The overarching theme of Burberry’s bright new dawn is inclusivity, so when plotting out his first campaign as chief creative officer, Tisci called on a series of collaborators to help interpret the brand’s heritage and his own vision.
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender,” Tisci said in a statement announcing the spring/summer 2019 campaign. “I pulled together six photographers, all with a very different energy, experience and point of view of the world – including British masters of photography and the next generation who have something new to say – to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.”
The line-up is a blockbuster one befitting the luxury behemoth. Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow all make their Burberry campaign debut by shooting models including Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
“Burberry is an incredible British brand which has supported me as a new face in the industry,” Fran Summers told Vogue exclusively. “I first worked with Riccardo during his first runway show for Burberry, and being on set with him for this campaign was so inspiring. Through the images, I really wanted to convey a sort of youthful innocence, and I am really proud of the result.”
“The campaign shoot was a lot of fun. Anthony Turner cut my hair short in the morning and I also had my eyebrows bleached… so by the time I got on set I felt completely transformed!,” Claudia Lavender, who worked with Tisci during Vogue’s spotlight on Burberry in the February issue, added. “I think the pictures are very strong… I really like the way Riccardo has been bold with this first collection, but it’s still very much the classic modern Burberry we all love.”
Tisci echoed Lavender’s comment: “They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.”