Gucci Captures Florence Welch’s Bohemian Spirit For Latest Jewellery Campaign

Florence Welch is adored for her distinct bohemian wardrobe almost as much as she is for her music. Is it any wonder, then, that Gucci  has captured her original spirit and sartorial offerings in the brand’s latest jewellery campaign. Set against the backdrop of an old-school wooden wagon, the musician and creative director Alessandro Michele have – once again – come together to showcase a collection that’s pure magic.

Photographed by Colin Dodgson, Welch reclines on colourful furnishings and decorative fabrics, surrounded by delicate trinkets and adorned in rings, bracelets and necklaces – all pieces from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections and the house’s silver jewellery collection. Because if anyone knows how to stack rings and double-up necklaces with ease, it’s Welch.