Cadbury appeals to fans to invent new Dairy Milk
Chocoholics, it’s time for your cocoa-drenched dreams to become a reality.
Cadbury has called on fans to design its next chocolate bar.
The chocolatier is calling on customers to choose from more than 90,000 flavour combinations online , where they can invent, design and name the chocolate bar of their dreams.
With a range of unconventional ingredients such as marshmallow, elderflower, popping candy and mustard at your disposal, it’s an unrivalled opportunity to flex your creative culinary muscles.
Entries will be judged on taste and creativity and are open until July 31, after which Cadbury will draw up a shortlist of the top three bars before putting the final call to a nationwide vote.
The three finalists will then be invited to visit Cadbury HQ in Birmingham to create and sample their creations in the flesh.
The winning bar will subsequently be added to the brand’s leading Dairy Milk range.
David Shepherd, director of research and development at Cadbury, said: “At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products.