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TAG Heuer Welcomes Ryan Gosling As Brand Ambassador

HighLifeChannel October 11, 2021

Ryan Gosling needs no introduction. The multi-talent actor started at a very early age on Disney Channel’s “The Mickey Mouse Club,” which also launched the career of Justin Timberlake, Christina Aguilera, and Britney Spears among others. While already making his mark in several (independent) movies, it was the romantic movie “The Notebook” that made him a household name in 2004. Since then, his star has only been rising, as he continues to show his versatility in a large number of roles. Over the years, he has won numerous awards, including a Golden Globe for Best Actor, for his performance in the romantic musical “La La Land.” Now he teams up with TAG Heuer, serving as their brand ambassador.

Known for his hands-on approach Gosling personally selected the photographer for his first ad campaign. This became award-winning photographer Pari Dukovic, with who he closely worked every step of the way, creating an ad campaign unlike any other. As Gosling puts his decision in words; “TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to.”


This excitement is shared by TAG Heuer  CEO Frédéric Arnault; “We are thrilled to announce Ryan Gosling as TAG Heuer global ambassador, for his first-ever brand partnership. A star since his early days, he has grown to become an icon – one both enigmatic and inscrutable. He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction. The movie Drive represents the strongest link with who we are today, and we are excited about the creative projects we have together.”

Gosling’s watch of choice is the Carrera Three Hands. It is part of a collection of 13 new watches that give in 4 different models a contemporary twist to this iconic watch. Gosling says “I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”


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