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BMW and Jaguar Land Rover Join Forces on Electric-Car Technology

HighLifeChannel June 6, 2019

BMW AG and Jaguar Land Rover Plc will collaborate on their next generation of electric cars, following similar moves by other automakers that have teamed up to share the burden of developing the expensive new technology.

 Jaguar Land Rover, owned by India’s Tata Motors Ltd., will cooperate on BMW’s fifth generation of electric drive technology, the companies said in a statement on Wednesday. It forms the backbone of a BMW electric model offensive set to start next year with the introduction of an electric X3 sports utility vehicle.
 The move follows Fiat Chrysler Automobiles  NV ’s proposal last week to merge with Renault SA, creating the world’s third-biggest automaker. The deal would bring the Italian-American automaker into a global alliance that includes Nissan Motor Co., maker of the pioneering Leaf, and Mitsubishi Motors Corp.
 The world’s largest automaker, Volkswagen AG, and U.S. rival Ford Motor Co. are cooperating  on building vans, a project that could extend to autonomous cars or sharing production platforms.
 The need for record spending on the technology coincides with a time of low profit and stagnating sales. BMW is currently working through a $14 billion savings  plan, while Jaguar is undergoing a 2.5 billion-pound savings program of its own and cutting 4,500 jobs.

BMW was an early entrant into the electric-car market with the i3 hatchback, which began production in 2013, though sales haven’t taken off. Jaguar started deliveries of the all-electric I-Pace last year, one of a crop of premium SUVs being launched by traditional carmakers to take on the Tesla Inc.


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