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Hublot Becomes Timekeeper of the Metaverse with Hublot Loves Football Stadium

HighLifeChannel November 9, 2022

Hublot partners with MEIS and Spatial for a 90,000 spectator stadium in the metaverse ahead of the FIFA World Cup Qatar 2022.

Hublot, the official timekeeper of the world of football, accomplishes another first with the unveiling of the “Hublot Loves Football Metaverse Stadium.”

The stadium is set to be a hybrid between sport, art and digital event space, with a structure that is inspired by the design of the case body of Hublot’s recently-launched Big Bang e watch. The stadium, which marks the largest venue built in the Spatial metaverse, was designed by the esteemed MEIS Architects.

“Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand,” said Ricardo Guadalupe, Hublot CEO. “Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off. Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm. We invite you to gaze through the porthole into this new world, where you can discover our Hublot Loves Football latest visuals starring our Ambassadors and Friends of the Brand. We can all gather, celebrate our shared human history and look forward to our future together.”

Hublot was an early adopter of crypto among luxury watch brands. In 2018, Hublot unveiled the limited edition Big Bang Meca-10 P2P that was only available to be purchased via Bitcoin payments. The watch marked the 10th anniversary of the currency.

For the brand’s first foray into the metaverse, Hublot partnered with Spatial, a Web3 platform dedicated to helping creators and brands build visually stunning 3D spaces.

Led by experienced leaders from Apple, Nest, LucasArts and Disney, Spatial is the Web3 home for luxury brands in the metaverse with over 4 million minutes spent on the platform every week. Visitors will be able to explore a 360-degree virtual stadium, inspired by Hublot’s Big Bang e, accessible for free via mobile, desktop or Oculus headset.

“We are proud to be working with Hublot on this important sporting and metaverse milestone – creating our biggest space to date,” said Jinha Lee, co-founder and CPO of Spatial. “At its core, the metaverse represents a new dimension for creativity, innovation, and inclusion. We channelled that vision into a unique immersive experience where people from all over the world can come together and celebrate the world’s game. To do this we created a world that showcases our mutual love for football, art, and community.”

Dan Meis, FAIA, founder and managing principal of MEIS Studios, added, “In designing this stadium, we took inspiration from Hublot’s brave, unapologetic, and unparalleled approach to design. By referencing the Big Bang e, the project mirrors Hublot’s storied history of introducing new dimensions of design to new audiences. This partnership encapsulates all the world has come to know from Hublot and MEIS: A forward-thinking design philosophy paired with an attention to detail that is timeless and without equal.”

As part of the Hublot Loves Football campaign, dedicated exhibitions equipped for VR experience to access the stadium will pop up next to Hublot Boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand across November.


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