PRADA UNVEILS REVOLUTIONARY BAG COLLECTION MADE FROM OCEAN PLASTIC

Lorenzo Bertelli, head of marketing and communication at Prada Group, told Business of Fashion  that the team hopes to inspire other luxury labels to “move towards more sustainable manufacturing approaches” as a result of the new line. He explains,

“It’s a massive reduction of nylon and a big impact in terms of sustainability. We want to do things not just for marketing reasons, but seriously, in big numbers.”

The whole collection is environmentally friendly and reflects the forward-thinking ethos of the luxury fashion house, who are re-branding the very essence of Prada with this radical new line. Citing invention, experimentation and progress as its values looking forward, we can expect big things in the future and a firm focus on sustainability guaranteed.

Miuccia Prada herself states, “focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”