Avi & Co. Expands Its Hue Collection With Three New Bold Timepieces

Luxury watch and fine jewelry brand Avi&Co. has just dropped three new additions to its Hue Collection, a line that masterfully fuses bold design with precious gemstones. Following the successful launch of the Pink Sapphire watch, the collection now welcomes 44mm timepieces adorned with Green Tsavorite, Blue Sapphire, and Red Ruby, elevating the world of luxury watches with impeccable craftsmanship and vibrant, contemporary aesthetics.

Each timepiece is adorned with 945 meticulously cut natural stones sourced from trusted global manufacturing partners. Inspired by the brand’s renowned Iced Diamond Pave model, these colorful gemstones are carefully selected and cut to meet exacting standards, resulting in a striking and luxurious appearance. This garnered the attention of celebrities like Floyd Mayweather, who purchased the entire Hue Collection in one sitting (at a staggering $1 million).

The Hue Collection, designed by Avi & Co. founder Avi Hiaeve, offers more than a visually stunning appearance—designed to impress from every angle. The bracelet, which resembles fine jewelry rather than a traditional watch strap, boasts a bold and opulent look, eschewing tapering for a commanding presence. This thoughtful design ensures that each timepiece makes a striking statement, whether viewed from the front or back.

The fully pavé, colored stone watch faces are the star of the Hue Collection in vibrant hues of red ruby, green tsavorite, deep blue sapphire, and pink sapphire. These rich colors, inspired by the natural luminescence of the gemstones, reflect Hiaeve’s preference for bold, distinctive designs that stand out in any setting.

At the heart of each Hue timepiece is the Swiss automatic ETA 2892-A2 movement, known for its durability, precision, and smooth operation. This robust movement makes the watches ideal for both daily wear and special occasions, ensuring that performance and luxury go hand-in-hand. With a 44mm case size.

As Avi & Co. continues expanding its offerings, the Hue Collection represents the brand’s commitment to redefining luxury as they blend the worlds of high jewelry and horology.