Husqvarna – Swedish design, British ingenuity

Swedish design is synonymous with sleek, modern and truly brilliant products. Even the most everyday operational devices are created with such attention to detail that they’re a joy to look at and effortless to use.

Now meet your next Swedish design icon – Husqvarna’s Automower®, a robotic concept that offers much more than any lawnmower you will have used before. You can see that just by looking at it. With its sleek but powerful lines, it looks uncannily like a high-end sports car. No wonder Husqvarna’s latest pop-up shop sits so comfortably in Stockholm’s trendy Taby Centrum shopping centre beside other world-famous luxury brands such as Tesla and Apple.

But this is a product that offers so much more than its great looks alone. It’s also brilliant at what it achieves – and that’s beautifully kept and healthy looking lawns, where all the work is done for you without you having to supervise. You can just sit back and relax.

A random travelling pattern allows Automower to find every corner of your garden, whatever the weather or peculiarities of the terrain; a perimeter fence tells it how far it can go in each direction.