You Can Now Customise Gucci Knitwear, Outerwear And Tailoring
Gucci fans have previously been able to customise the Ophidia tote bag and Ace sneakers, but now they will be able to play Alessandro Michele and add their own creative touches to the brand’s knitwear, outerwear and tailoring.
Wool crewneck knits, shawl-collar bombers and cardigans in green, blue, red and white are all available for DIY treatment via Gucci.com and selected Gucci stores. Fancy having your initial intarsia-knitted onto your jumper? Or perhaps decorative patches stitched onto the elbows? It’s all possible in the land of interlocking GGs.
To fete the launch of these fabulous knits, Gucci has enlisted six artists to reimagine the jumpers and cardies for a series of artworks to be shared on the label’s social media accounts and website. And if these illustrations don’t ignite a creative spark, you can use the in-store app, which uses augmented reality to show customers how their customisation efforts will transform a product.
Other made-to-order pieces available for DIY treatment include biker and bomber leather jackets with metal studs, rhinestones and hand-painted flowers adorning them. In the tailoring category, meanwhile, a wool-mohair jacket can have a letter with flora hand-embroidered onto the breast pocket; and a tweed jacket with blue and red grosgrain trim, gold tiger buttons can feature a pocket patch comprising two small letters and a pearl bow.
As artists Amber Vittoria, Angela Deane, Ashley Longshore, Brianda Stuart, Marc Burkhardt and Vogue’s Ask Eva column illustrator Isabella Cotier show, the Guccification possibilities are endless. The one common theme between artworks? More is more.