Rolls-Royce Announces Black Badge Ghost, The Purest Black Badge Yet
Rolls-Royce announces a product that represents a new kind of Black Badge motor car. Their most advanced motor car yet has been reengineered to characterize the alter ego of Rolls-Royce: assertive, dynamic and potent. This, the Black Badge Ghost, is the purest Black Badge motor car in the marque’s history.
Rolls-Royce Motor Cars has a unique fluency in its clients. Its close relationship with the women and men who patronize the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Black badge is a vivid example of this.
Black Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. This graphic, also known as Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power.
Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. Today, a new Post Opulent expression of Black Badge joins the family. The purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.
“After considerable internal debate, Rolls-Royce announced that it will create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.”
Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since the motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.
Müller-Ötvös added, “Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterize the alter-ego of Rolls-Royce: assertive, dynamic and potent. This is the purest Black Badge in the marque’s history. This is Black Badge Ghost.”
Clients are free to elect any of the marque’s 44,000 ‘ready-to-wear’ colors or create their own entirely unique Bespoke hue. However, the overwhelming majority of women and men who requested this darker expression of Ghost have selected the signature Black. To create what is the motor car industry’s darkest black, 100 lbs. of paint is atomized and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the marque’s signature high-gloss piano finish.
Advanced luxury materials have been meticulously created and crafted for a unique ambience in the interior suite. While recalling the dramatical intent of Black Badge Ghost, the materials are true to Ghost’s Post Opulent design philosophy – one defined by authenticity and material substance rather than overt statement. In this spirit, a complex but subtle weave that incorporates a deep diamond pattern rendered in carbon and metallic fibers has been created by the marque’s craftspeople.
Black Badge is not just an aesthetic – it is an experience. The clients who requested this motor car demanded that the Bespoke treatment of Black Badge Ghost extend from the design atelier into the marque’s engineering department. In doing so, the Bespoke Collective of designers, engineers and craftspeople collaborated to create a vivid driving personality that matched Black Badge Ghost’s visual intent without compromising the marque’s effortless ride proclivities and exhaustive acoustic tuning.